Thursday, July 1, 2010

Personal Review #9 - CpaLead

CpaLead is an advertising company based on the Cost Per Action principle (CPA) which means that advertisers pay when your visitors (leads) do a specific action. For example the A company pays 2$ for everyone that subscribes to their newsletter.

Most campaigns allow incentive traffic which makes it much more lucrative. They provide you with a custom gateway which blocks specific content from your site and your visitors must complete one CPA offer before they proceed. For example your visitors may have to complete a CPA offer to down a WordPress template you designed. As you can imagine the sky is the limit to what you may be offering (except for money rewards which are not allowed).

CpaLead pays its publishers via PayPal, check and ACH. Its' payment schedule is NET30 and the minimum amount of money you can request is 50$. Overall it is easy to reach the payment threshold even with a low traffic website or blog.

Publishers that don't have anything to offer to their visitors may still use non-incentive offers which pay more but convert less. Although I wouldn't recommend you to switch AdSense for CpaLead's non-incentive offers, incentive ones on the other hand are really lucrative.

You can also earn an fairly good amount of income by referring other webmasters and thus receiving 5% of their earning as a bonus (they still get the full amount). Sometimes if you are lucky enough to refer some really skilled webmasters you may end up earning more money from them than the amount you earn through your own network of websites.

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